See Orderlion in Action

Question 1

What is Orderlion?

Answer

Orderlion is a wholesale order management software designed for food and beverage wholesalers. Our software brings orders from multiple channels into one system, eliminating manual data entry and reducing errors. We integrate with your existing ERP systems to improve operations and help wholesalers serve their customers more efficiently.

Question 2

What industries do you work with?

Answer

We serve the food and beverage (F&B) wholesale sector, including cash and carry, fruits and vegetables, drinks, baked goods, meat, fish and chilled & frozen products. Orderlion works with food and beverage wholesalers internationally, with a strong presence across Europe.

Question 3

How does Orderlion work?

Answer

Orderlion brings all customer orders into one central system and sends them straight into your ERP.

Customers place orders 24/7 through a mobile app that looks and feels like your business. Orders are automatically collected in one place and shared with your systems, removing the need for manual order entry.

Alongside the core B2B ordering app, Orderlion offers additional tools to support how wholesalers work day to day. Sales teams can use Sales Pro to manage customers and place orders on their behalf, while AI Inbox automatically processes orders sent by email, WhatsApp, text or voicemail.

Together, this makes ordering easier for customers and significantly reduces workload and errors.

Question 4

How do customers place orders through Orderlion?

Answer

Customers can place orders:

Via the mobile app or online shop
By email, WhatsApp, text or voicemail (processed via AI Inbox)
With a sales rep using Sales Pro

Your customers can continue ordering the way they prefer.

Question 5

How does Orderlion compare to other ordering apps?

Answer

Orderlion is built specifically for food and beverage wholesalers. Unlike generic B2B ordering tools or marketplaces, Orderlion:

Integrates directly with your ERP
Supports customer-specific pricing and delivery rules
Allows sales teams to place orders
Automates orders from email, WhatsApp, SMS and voicemail
Uses a transparent subscription model with no transaction fees

You keep full control of customers, pricing and data.

Question 6

How does Orderlion benefit F&B wholesalers?

Answer

Our wholesalers typically see a 25% increase in order values and 30% more orders per customer. By automating manual processes, businesses can save over 20 hours weekly on order handling.

Question 7

Why do wholesalers choose Orderlion?

Answer

Because it stops the daily chaos. Many wholesalers tell us they were juggling orders across email, WhatsApp, text and phone calls, then manually entering them into the ERP — which led to mistakes, delays and constant back-and-forth.

Orderlion brings all orders into one system, automates the messy channels and makes ordering easier for customers and your team without forcing them to change how they like to work.

Question 8

What if customers still want to phone or email orders?

Answer

That’s fine. Orderlion supports phone, email and WhatsApp orders through AI Inbox, so you can centralise orders without making your customers change the way they prefer to order.

Question 9

What products does Orderlion offer?

Answer

Orderlion offers wholesale order management software made up of a core ordering platform and optional connected products. At its core, Orderlion helps food and beverage wholesalers centralise all customer orders, reduce manual work and make ordering easier for customers and internal teams.

The main products include:

Ordering App & Web Shop – allows customers to place orders digitally, 24/7, with customer-specific pricing, live product information, favourites, product suggestions and personalised promotions.
AI Inbox – automatically processes orders sent by email, WhatsApp, text or voicemail and converts them into ERP-ready orders.
Sales Pro – a field sales app that allows sales teams to manage customers and place orders on their behalf.
Driver Pro – supports delivery teams with digital delivery notes, proof of delivery and tracking of returns and deposits.
White Label – a fully branded ordering experience under your own name and identity.
Analytics - gives teams access to real-time dashboards showing customer activity, product performance, sales trends and more.

Alongside these products, Orderlion includes built-in functionality to support daily wholesale operations, such as live chat for customer service, promotions and personalised pricing, minimum basket values, product-specific cut-off times, delivery day configuration, deadlines and automated order reminders. All products and features work together as one connected system and integrate directly with your ERP or business software.

Question 10

What does the Orderlion ordering app do?

Answer

The ordering app lets customers place orders 24/7 through a mobile or desktop app that is branded to look and feel like your business.

For customers, the app allows them to:

Browse your product catalogue and place orders anytime
See customer-specific pricing and agreed products
Receive personalised product suggestions and promotions
Reorder quickly from favourites and past orders
Use live chat to contact your team with questions
Receive reminders and updates based on delivery schedules

For internal teams, the app:

Centralises all customer orders in one system
Applies pricing, minimum basket values, cut-off times and delivery rules automatically
Pushes personalised promotions and product suggestions to customers
Reduces manual order entry and order-related errors
Sends clean, validated orders directly into the ERP

This helps customers order correctly and confidently, while giving internal teams more control, better visibility and less admin.

To find out more, visit the Ordering App page here.

Question 11

What is Sales Pro and who is it for?

Answer

Sales Pro is a field sales app designed for wholesale sales teams.

It allows sales reps to:

Place orders on behalf of customers while on-site or on the phone
Onboard new customers quickly
View customer-specific pricing, favourites and order history
Track at-risk accounts and inactive customers
Access product- and category-level insights per customer

By giving reps real-time visibility into customer activity and buying patterns, Sales Pro helps sales teams prioritise the right accounts, have better conversations and spend more time selling instead of handling admin.

To find out more visit the Sales Pro page here.

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Question 12

What does AI Inbox do?

Answer

AI Inbox automatically processes orders received by email, WhatsApp, text message and voicemail.

It reads order messages, matches them to your products and customers and converts them into structured, ERP-ready orders.

This removes the need for manual order entry, reduces errors and allows customers to keep ordering in the way that suits them.

To find out more visit the AI Inbox page here.

Question 13

What is White Label and how does it work?

Answer

A White Label solution allows you to offer your own branded ordering app, published under your business name in the app stores. Your customers download your app and place orders through an experience that looks and feels like your business, with your logo, colours and branding throughout.

Behind the scenes, everything is powered by Orderlion, but you keep full control of your customers, pricing and data. This lets you provide a professional, seamless ordering experience while strengthening your brand and customer loyalty.

To find out more visit our White Label page here.

Question 14

How is White Label different from the standard Orderlion ordering app?

Answer

With White Label, the same ordering experience is offered as your own branded app, published under your business name in the app stores. Your customers download your app directly and place orders through an app that looks and feels entirely like your business.

In both cases, everything is powered by Orderlion behind the scenes, and you keep full control of customers, pricing and data. White Label is ideal for wholesalers who want a stronger brand presence and a fully owned customer experience.

To find out more, visit the White Label page here.

Question 15

What analytics and reporting does Orderlion provide?

Answer

Orderlion Analytics gives wholesalers a clear, real-time view of how their business is performing, so they can stay on top of both opportunities and risks.

It helps teams see which customers and products are performing well, how order frequency and basket size are changing, and where growth is coming from. At the same time, it highlights accounts or products that may be slowing down, so sales teams can follow up at the right moment.

All insights are available live within the platform, meaning teams don’t need to rely on downloaded Excel reports that are already out of date. This makes it easier to track customer activity, monitor sales performance and make confident decisions based on what’s happening now—not what happened weeks ago.

To find out more visit the Analytics page here.

Question 16

What is Driver Pro?

Answer

Driver Pro is a delivery driver app that helps wholesalers digitise delivery processes.
It supports:

Digital delivery notes
Proof of delivery
Deposit and returns tracking

This reduces paperwork and improves visibility between warehouse, drivers and finance teams.

Question 17

Does Orderlion include marketing and promotions?

Answer

Yes. Orderlion includes CRM tools to help wholesalers promote products and increase sales, such as:

Product highlights and timely promotions
Push notifications
Reorder reminders
Favourites and recommendations

These tools are designed to increase order frequency and basket size without manual sales effort. Find out more on our promotions page here.

Question 18

Can Orderlion help improve customer service?

Answer

Yes. Orderlion gives customer service teams better tools and visibility, so they can support customers more proactively and with less manual effort.

By centralising all orders in one system, Orderlion allows customer service teams to:

See complete order history and customer activity in one place
Use live chat to respond quickly to customer questions
Reduce order issues by applying pricing, cut-off times and delivery rules automatically
Send push notifications and reminders to keep customers informed about orders, deadlines, payments and deliveries

This leads to clearer communication, fewer mistakes, and faster resolutions when customers need help—while giving customers a more reliable and professional ordering experience.

Question 19

Does Orderlion work for both small and large wholesalers?

Answer

Yes. Orderlion is used by growing regional wholesalers as well as large established suppliers. The platform scales with your business, allowing you to start small and add features over time.

Question 20

Are there real customer success stories?

Answer

Yes. Orderlion is used by over 500 food and beverage wholesalers across Europe. Many customers see clear results, including time saved on order processing, more frequent orders and higher basket values.

You can read and watch some of our customer stories in the Customer Stories section here.

Question 21

Can Orderlion integrate with my ERP system?

Answer

Yes, we integrate with over 200+ ERP, invoicing and business systems. Don't see yours listed on our website? Contact us to check. Chances are we are already able to connect with them.

Question 22

Does Orderlion replace my ERP?

Answer

No. Orderlion works alongside your ERP. It handles ordering and customer interaction, while your ERP remains the system of record for invoicing, stock, pricing and fulfilment.

Question 23

Is Orderlion compatible with mobile devices?

Answer

Yes. Orderlion can be used on both iOS and Android devices, allowing customers and internal teams to place and manage orders easily from their smartphones or tablets.

Question 24

Are there data security measures in place for customer information?

Answer

We take data security seriously. All information is protected with industry-standard encryption during transmission and storage, keeping your sensitive data safe and confidential. We are GDPR compliant and follow strict data protection standards.

Question 25

How do I reset my password?

Answer

Click "Forgot password" on the login page, enter your email and follow the instructions to reset your password.

Question 26

How do I get started with Orderlion?

Answer

To start using Orderlion, contact us to schedule a call. Our team will help you set up your account and integrate the software with your existing systems. We will work with your IT partner or ERP provider to fully automate your order processing and ensure a smooth transition.

Question 27

How long does it take to set up an Orderlion account?

Answer

Setting up an Orderlion account is a quick and simple process.

To get started, all you need to do is provide us with some basic information (price lists, product lists, logo, photos etc). From there, we'll work with your IT partner or ERP provider to fully integrate and automate your order processing.

With extensive experience working with numerous ERP partners across Europe and US, we can handle the entire process for you.

Question 28

What’s involved in onboarding?

Answer

Onboarding typically includes:

Account setup and configuration
ERP integration
Product and customer data setup
Shop branding
Training for your internal teams

You’ll have a dedicated partner or product manager throughout the process.

Question 29

Do customers need training to use Orderlion?

Answer

No. The ordering app and online shop are designed to be intuitive. Most customers can start ordering immediately without training.

Question 30

Can I try Orderlion before I commit to a subscription?

Answer

Yes, you can access our demo account to try out Orderlion and see how easy it is to use in your business.

Question 31

How can I contact Orderlion for help?

Answer

You can reach your dedicated product manager or email our support team at support.uk@orderlion.com for assistance.

Question 32

What support does Orderlion provide?

Answer

You’ll have access to:

A dedicated partner or product manager
Email support
An up-to-date help centre with clear guides and support resources
Ongoing guidance and optimisation recommendations

Our support team will continue to help you before, during and after go-live.

Question 33

Does Orderlion provide training for new users?

Answer

Yes, we provide full training and resources to get your team up and running quickly. Our onboarding process ensures that everyone, including your customers, understand how to use the platform effectively.

Question 34

How much does Orderlion cost?

Answer

Orderlion uses a transparent, tiered subscription model based on users and features. There are no transaction fees or commissions. See our pricing page here for more information.

Question 35

Are there different plans for small and large businesses?

Answer

Yes. Pricing plans are designed to suit both smaller wholesalers and larger multi-site businesses. Visit our pricing page to learn more.

Question 36

Does Orderlion charge transaction fees?

Answer

No, Orderlion does not charge transaction fees. We offer a transparent, low-cost monthly subscription model, allowing you to grow your sales without incurring additional costs. Visit our pricing page to learn more.

Question 37

Can I customise Orderlion to match my branding?

Answer

Yes. Your ordering app and web shop can be branded with your logo, colours and visual identity. If you choose the White Label option, Orderlion can also be offered as your own fully branded ordering app, published in the app stores under your own business name.

Question 38

Can I add my entire product catalogue to the platform?

Answer

Yes, you can upload your entire product catalogue using the Import Wizard or sync it automatically if your ERP system is connected.

Question 39

Can I become a sales or integration partner with Orderlion?

Answer

Yes! We are always looking to collaborate with industry experts and technology providers. Whether you are an ERP provider looking for an integration partner or a consultant wanting to help your clients digitise, we offer a dedicated partnership programme. You can find more details and apply on our partners page.

Question 40

What is it like to work at Orderlion?

Answer

Orderlion is an energetic, remote-first company with a mission to revolutionise the food and beverage supply chain. We value autonomy, purpose and mastery, providing our team with a professional yet casual environment where every opinion counts. With main hubs in Vienna, Paris, Berlin, Barcelona and London, we combine the flexibility of remote work with regular opportunities for in-person collaboration. You can learn more about our culture on our careers page.

Question 41

Who should I contact for press releases or marketing enquiries?

Answer

For all media enquiries, press kit requests, or marketing partnership proposals, please visit our about us page. You can also reach out to our team directly via our contact form and your enquiry will be directed to the appropriate department.

Question 42

What is the story and mission behind Orderlion?

Answer

Orderlion was founded by Stefan Strohmer and Patrick Schubert after they saw firsthand how many wholesalers were still relying on manual processes like pen, paper, and fax. Our mission is to empower wholesalers with the digital tools they need to sell smarter and work more efficiently. Today, we support over 500 suppliers and 15,000+ customers across Europe. You can read our full story on the about us page.

See Orderlion in Action

Trusted by more than 500 wholesale suppliers in Europe

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