Join 500+ suppliers that trust us

Turn your wholesale business into a sales machine

The eCommerce Operating System built exclusively for food & beverage wholesalers and distributors

A mockup displaying a responsive dashboard design for a beverage company, featuring a mobile app screen with drink product images and a web interface showcasing order details, customer management, and campaign tools.

Trusted by more than 500 wholesale suppliers in Europe

S & B logo.Rowlands logo.Mr Fruity logo.Keith Mawby logo.Champers Drinks logoJB FoodService logo.Millennium Group logo.WDS logo.
order taking solved

Wholesalers need a better way to sell

Your customers are moving fast. Are you?

Most wholesalers are still handling orders through phone calls, emails, and WhatsApp. It’s slow, inefficient, and eats up valuable time.

Orderlion changes that. We help food & beverage wholesalers and distributors move faster, sell smarter, and drive more revenue—without adding complexity.

built for wholesalers

Here’s what you get with Orderlion

ordering app & web shop

Your own online ordering app

Make ordering easy for your customers, available 24/7.

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AI Inbox

Automated order processing

Say goodbye to manual entry and mistakes. Orders go straight into your ERP. With the power of Orderlion AI Inbox, we automatically convert email, WhatsApp and voicemail orders into integrated orders.

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customer service

Customer-specific pricing & discounts

Set personalised pricing and promotions automatically. Your customers enjoy favourites lists, order reminders, promotions, and a dedicated customer service chat — all designed to minimise errors and enhance communication.

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SALES App Pro

Sales intelligence

Get real-time insights to upsell smarter, spot trends, and close more deals.

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Customer stories

Sell More. Work Less. Grow Faster.

Discover how our clients achieved their goals and transformed their businesses with our solution.

First Choice Foodservice | Foodservice Wholesaler

Real-time customer insights and powerful promotions deliver results within the first three months.

The Stickleback Fish Company | Seafood Wholesaler

Increased customer basket spend by 17-18% while redeploying 2 full-time employees into sales roles.

Hartwood Foods | Premium Meat Wholesaler

Achieving 95% customer adoption while increasing sales and order values with Orderlion.

SJB Foods | Fresh & Frozen Produce Wholesaler

From all-night order processing to 80% time savings with Orderlion's White Label App and AI powered ordering.

JB Foods (Scotland) | Meat Wholesaler

How JB Foods increased basket spend by up to 50% while cutting order processing time in half.

Rowlands | Fresh Produce Wholesaler

Thanks to the ordering app and AI Inbox, Rowlands can onboard new staff in a few days and process orders in half of the time.

Lavery's Fruit & Veg | Fresh Produce Wholesaler

With the Orderlion app, Lavery's has reduced time spent on admin task, minimised errors and increased sales through higher product range visibility.

Keith Mawby | Fresh Produce Wholesaler

Keith Mawby saved 20+ hours every week on order processing, freeing the team to focus on growing the business.

WDS | Catering Trade F&B Wholesaler

By replacing manual ordering with Orderlion, WDS Group increased sales and created a better experience for both customers and staff.

Mare Terra | Restaurant F&B Wholesaler

Mare Terra scaled order volumes without increasing headcount through automation and digital ordering.

Ready to scale your wholesale business?

We don’t serve everyone. We serve you.

Results

Why wholesalers choose Orderlion

The old way of selling is slowing you down. Orderlion automates the repetitive tasks, so your team can focus on what really matters: growing your business.

10x

Efficiency and productivity

30%

More Repeat Orders

25%

Increase in basket size

20+

Hours saved on manual orders

“It's just been absolutely revolutionary in what we do… Orderlion freed up so much time for myself and other people in management to actually focus on growing the business.”
Jacob MawbyGeneral Manager | Keith Mawby Ltd
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Integrations

We integrate with your ERP

We integrate with over 200+ ERP and technology providers to ensure a smooth and straightforward implementation, tailored to your business size and requirements.