Powering the Future of Wholesale
We help food & beverage wholesalers grow faster, sell smarter, and streamline their business—without the manual hassle.
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Our mission
Wholesale is changing. Buyers expect seamless, digital experiences, and outdated processes are holding businesses back.
At Orderlion, our mission is to empower food & beverage wholesalers and distributors with the tools they need to sell more, work less, and stay ahead of the competition. We make ordering easy for customers, automate sales processes, and give teams the insights they need to scale profitably.
Our story
We started Orderlion with a simple idea: wholesale businesses deserve the same level of technology and automation as modern eCommerce.
Too many wholesalers struggle with inefficient order-taking, slow manual workflows, and lost revenue opportunities. We built Orderlion to change that. Today, wholesalers across Europe rely on our platform to power their sales, optimize their operations, and build stronger customer relationships.
Our 3 Core Values
💡 Purpose – We wake up every day driven by the higher goal of revolutionizing wholesale operations, making life easier for both suppliers and their customers.
🚀 Autonomy – Our team of entrepreneurs is built on the belief in empowerment—encouraging innovation, independent thinking, and collective growth.
📈 Mastery – We believe work should be challenging yet fulfilling, offering every team member the opportunity to continuously learn and evolve personally and professionally.
500+ Suppliers
25+ Sales Partners
in UK and EU
15+ Industry Association Partners
Our executive team
Industry Experts, Passionate Innovators
Dipl.-Ing. Stefan Strohmer
As the Managing Director of Orderlion, Stefan supports HoReCa companies in strategic development and digitalisation in the area of supply chain and process optimisation. Previously, he was jointly responsible for operational management in two agencies and supported groups such as REWE Group in topics such as user experience and sales strategy.
The overall economic benefit of a cooperative platform sustainably strengthens regional economic sectors.
Dipl.-Ing. Patrick Schubert
As the Technical Lead of Orderlion, Patrick is responsible for programming and product development. Previously, he worked for consulting agencies, startups and as a freelancer responsible for the development of web applications. He has always worked alongside successful customers in support of the optimal customer experience.
Making everyday life easier for our users with something I’ve created myself is the greatest achievement.
Press highlights
Orderlion Acquires Supli
Hire experts who are much better in their fields than you are
Startup Spotlight #179: Orderlion
Vienna-based Orderlion snaps up French startup Supli as it digitises the B2B food supply chain
12 startups from Europe solving some of the most pertinent issues in food & agtech
Join our team
We’re a fast-growing team of innovators, problem-solvers, and industry experts, passionate about helping wholesalers succeed in the digital age. If you’re ready to make an impact, we’d love to hear from you!
Careers page
