Striving for a strong digital future for the F&B industry

Who we are and what makes us thrive

Strong customer relationships are more important than ever, while advancing digitization in the B2B sector of F&B is at the forefront - the balancing act between automation and personal support is a big challenge industry players face.

We’ve made it our mission to create a high-class industry standard for the digitization of the customer relationship between suppliers and restaurateurs. That's why we built Orderlion, the first store system optimized for the F&B and Horeca sector - to foster strong customer relationships on a digital level and improve ordering processes for suppliers and their customers alike.

Our story

Our two managing directors, CEO Stefan Strohmer and CTO Patrick Schubert, have known each other since their youth. Early on, they supported wholesale companies in digitization projects and were quickly confronted with overworked labor in the hospitality industry. Within two years, the simple idea of reducing the high workload when ordering through a digital order solution became a sought-after SaaS solution. Today, Orderlion is used by more than 150 partner suppliers in 4 countries and daily support for +2500 satisfied F&B outlets.

+150 suppliers

in 4 countries

in 30+ cities

10+ employees

Our philosophy

We connect

Representing a nonpartisan partner at our customer’s side is our credo. We encourage the digital relationship between suppliers and F&B outlets without interfering. Therefore, we do not participate in price negotiations (or syndicates) and the like between supplier and customer.

Orderlion Team 2020

We support

We are aware that the digitization of corporate divisions may bear difficulties for all parties involved. That’s why we accompany our suppliers’ change management processes personally and thoroughly. We further assist in providing the best possible service to their customers.

Orderlion Team 2020

We integrate

Open price comparisons are not possible with Orderlion - we optimize processes and bring suppliers closer. Our goal is to facilitate sustainable and long-term customer relationships on a digital level. Hence, Orderlion is not a tool for new customer acquisition and suppliers do not enter a sphere of direct competition.

Orderlion Team 2020

Press Highlights

Orderlion: Bestellvolumen steigt um 50 Prozent

Stütze für heimische Lieferanten von Orderlion

Das Wiener Gastro-Start-up Orderlion als Antithese zu Amazon

Zwei neue Investoren: Eine Mio. Euro für Orderlion

Our management team

The people behind Orderlion - Get to know our management team

Dipl.-Ing. Stefan Strohmer
CEO, Co-Founder

Managing Director Orderlion, supports HoReCa companies in strategic development and digitalization in the area of supply chain and process optimization. Previously, he was jointly responsible for operational management in two agencies and supported groups such as REWE Group in topics such as user experience and sales strategy.

The overall economic benefit of a cooperative platform sustainably strengthens regional economic sectors.

Stefan Strohmer

Dipl.-Ing. Patrick Schubert
CTO, Co-Founder

Technical lead Orderlion, responsible for programming and product development. Previously worked for consulting agencies, startups and as a freelancer responsible for the development of web applications, he has always worked hand in hand with successful customers on the optimal customer experience.

Making everyday life easier for our users with something you have created yourself - that is the greatest enrichment.

Patrick Schubert

Valerie Pretscher
Lead of Expansion

Lead of Expansion at Orderlion, responsible for the internation Roll-out of Orderlion. Prior to Orderlion she founded her own Startup which was specialized in Software for wine trading. She also lead the negotiations of terms and contracts in the expansion of a leading hotel chain.

A solution has to be enriching and efficiency-boosting to penetrate a market longterm.

Valerie Pretscher