Modernising wholesale operations

From humble beginnings, we've expanded throughout Europe and now serve hundreds of satisfied suppliers and their customers.

The Orderlion way…

At Orderlion, we're on a mission to transform the way wholesalers handle their orders and help them succeed in today's digital world. We understand the unique challenges faced by wholesale businesses and that is why we have created a user-friendly platform that simplifies order management, reduces mistakes, and gives you a clear view of your operations. Our goal is to provide exceptional value to our customers, giving you more time to focus on what matters most: growing your business.

Proven industry experience...

Orderlion is led by our accomplished managing directors, CEO Stefan Strohmer and CTO Patrick Schubert. With a long-standing friendship and a shared passion for supporting wholesale companies in their digital transformation, they worked together for over 10 years in the industry. Recognising the challenges of overwhelming workloads and labour shortages, they decided to create Orderlion. Today, we are proud to serve as a trusted partner to over 500 suppliers in 10 countries, offering support to more than 10,000 satisfied F&B outlets daily.

Over 500 suppliers

in UK & EU

250+ cities

50+ employees

Our executive team

The people behind Orderlion; get to know our executive team

Dipl.-Ing. Stefan Strohmer
CEO, Co-Founder

As the Managing Director of Orderlion, Stefan supports HoReCa companies in strategic development and digitalisation in the area of supply chain and process optimisation. Previously, he was jointly responsible for operational management in two agencies and supported groups such as REWE Group in topics such as user experience and sales strategy.

The overall economic benefit of a cooperative platform sustainably strengthens regional economic sectors.

Dipl.-Ing. Patrick Schubert
CTO, Co-Founder

As the Technical Lead of Orderlion, Patrick is responsible for programming and product development. Previously, he worked for consulting agencies, startups and as a freelancer responsible for the development of web applications. He has always worked alongside successful customers in support of the optimal customer experience.

Making everyday life easier for our users with something I’ve created myself is the greatest achievement.