Striving for a strong digital future for the F&B industry
Who we are and what makes us thrive
Strong customer relationships are more important than ever, while advancing digitization in the B2B sector of F&B is at the forefront - the balancing act between automation and personal support is a big challenge industry players face.
We’ve made it our mission to create a high-class industry standard for the digitization of the customer relationship between suppliers and restaurateurs. That's why we built Orderlion, the first store system optimized for the F&B and Horeca sector - to foster strong customer relationships on a digital level and improve ordering processes for suppliers and their customers alike.
Our two managing directors, CEO Stefan Strohmer and CTO Patrick Schubert, have known each other since their youth. Early on, they supported wholesale companies in digitization projects and were quickly confronted with overworked labor in the hospitality industry. Within two years, the simple idea of reducing the high workload when ordering through a digital order solution became a sought-after SaaS solution. Today, Orderlion is used by more than 150 partner suppliers in 4 countries and daily support for +2500 satisfied F&B outlets.
in 4 countries
in 30+ cities
Representing a nonpartisan partner at our customer’s side is our credo. We encourage the digital relationship between suppliers and F&B outlets without interfering. Therefore, we do not participate in price negotiations (or syndicates) and the like between supplier and customer.
We are aware that the digitization of corporate divisions may bear difficulties for all parties involved. That’s why we accompany our suppliers’ change management processes personally and thoroughly. We further assist in providing the best possible service to their customers.
Open price comparisons are not possible with Orderlion - we optimize processes and bring suppliers closer. Our goal is to facilitate sustainable and long-term customer relationships on a digital level. Hence, Orderlion is not a tool for new customer acquisition and suppliers do not enter a sphere of direct competition.
Our management team
The people behind Orderlion - Get to know our management team
Dipl.-Ing. Stefan Strohmer
Managing Director Orderlion, supports HoReCa companies in strategic development and digitalization in the area of supply chain and process optimization. Previously, he was jointly responsible for operational management in two agencies and supported groups such as REWE Group in topics such as user experience and sales strategy.
The overall economic benefit of a cooperative platform sustainably strengthens regional economic sectors.
Dipl.-Ing. Patrick Schubert
Technical lead Orderlion, responsible for programming and product development. Previously worked for consulting agencies, startups and as a freelancer responsible for the development of web applications, he has always worked hand in hand with successful customers on the optimal customer experience.
Making everyday life easier for our users with something you have created yourself - that is the greatest enrichment.
Lead of Expansion
Lead of Expansion at Orderlion, responsible for the internation Roll-out of Orderlion. Prior to Orderlion she founded her own Startup which was specialized in Software for wine trading. She also lead the negotiations of terms and contracts in the expansion of a leading hotel chain.
A solution has to be enriching and efficiency-boosting to penetrate a market longterm.