Mare Terra | Restaurant F&B Wholesaler

Background 

Started as a small London-based food supplier in 2016, Mare Terra has grown into a bustling operation with 15 team members running four delivery vans across the city. While their fresh ingredients kept London's restaurants cooking, Mare Terra's ambitious plans to double in size faced a significant challenge - they needed a better way to handle orders and stay connected with their busy restaurant customers.

Challenges 

Like many growing food suppliers, Mare Terra was facing obstacles in its day-to-day operations. Their team spent hours manually entering orders into their system, and they relied heavily on experienced staff who knew how to interpret their customers' complex, ever-changing orders. While they explored options such as building their own ordering app, the cost proved too expensive. They needed a solution that would help them grow without dramatically increasing their staffing or their costs.

Solution 

Orderlion offered Mare Terra exactly what they were looking for - a practical way to connect their IT systems directly with their customers. The app allowed restaurant customers to place orders themselves, eliminating the need for staff to manually input each order. Their sales team could now manage orders on the go, while the warehouse team had clear, accurate order information at their fingertips. Best of all, it integrated smoothly with their existing systems, creating a seamless flow from order to delivery.

Results 

The impact of Orderlion on Mare Terra's business has been transformative, delivering improvements across all areas of their operation:

• Streamlined Ordering: Orders now flow directly into their system at the push of a button, eliminating hours of manual processing time
• Enhanced Customer Communication: The app's instant messaging and automated reminders have proved invaluable, especially during busy holiday periods when clear communication is crucial
• Sustainable Growth: Mare Terra has significantly increased their order capacity without needing to expand their team, creating a more sustainable path to growth
• Empowered Teams: From sales to warehouse staff, every team member now has the tools to work more efficiently and manage orders more effectively
• Workplace Flexibility: For the first time, staff can process orders and manage customer relationships whether they're in the office, on the road, or working from home.

Client Perspective

Paul Arpino, Mare Terra's founder, speaks from experience about their digital transformation:

“We can’t scale up our business without tech. Orderlion has helped us improve communication with customers and enabled us to process more orders efficiently. The support has been fantastic, and integration was seamless.”

Looking Ahead 

Mare Terra has already expanded their use of Orderlion beyond the basic ordering app. They've implemented Orderlion's AI Inbox to efficiently manage orders coming through various channels - email, phone, WhatsApp, and SMS. This unified approach means customers can order however they prefer, while Mare Terra's team saves hours processing these orders. Looking forward, they plan to leverage even more of Orderlion's marketing and communication features as they grow, ensuring they maintain strong customer relationships regardless of how orders come in.

The Bottom Line 

By bringing Orderlion on board, Mare Terra has revolutionised their entire operation. They've modernised their processes, boosted efficiency, and most importantly, built stronger relationships with their customers - creating the perfect recipe for sustainable growth.